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Home | About WebBill | WebBill Applications | Benefits | Print | Contact Us | WebBill Home |
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The benefits of WebBill range from improved operating efficiencies to enhanced customer relationship management capabilities. Whilst cost saving alone may be justification for billers to adopt an e-billing strategy, positive implications abound for other parts of the organisation as well. WebBill is increasingly being viewed as an opportunity to improve the customer relationship and maximize customer lock-in. WebBill offers a powerful marketing tool for both up-selling and cross-selling, capitalising opportunities based on invaluable information about consumer behaviour that may be derived from the customers online interaction and purchasing or spending and payment habits. The ability to analyse, query and dispute items on their bills online by virtue of the implicit anytime, anywhere nature of the Internet, reduces the costs of traditional customer service requirements such as call centres. Bills are delivered on time and the same may be argued for payments. This contributes significantly to the reduction of debtors’ days by promoting the bill payment cycle and thus improving the company cash flow. The undeniable value proposition to the bill recipient is convenience. WebBill is as convenient as email and as simple as a website. For the bill recipient, it is all about choice, when, where, and how to view their bills, summary or detail, analyse, dispute or accept, and how to pay. The value proposition that WebBill offers billers is clear. Billers have the opportunity to sustain business growth and competitiveness, improve customer service and satisfaction, increase revenues and decrease costs. Billers should view e-billing from a corporate level rather than as simply another billing system. WebBill provides a platform to support the biller’s entire corporation in reaching out to its customers and using this process to generate a competitive advantage in e-commerce. |
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